Alterior Motive. A motive, object or aim beyond that which is avowed. The crossword solver found 20 answers to the ulterior motive crossword clue.
The ulterior motive is to earn more money by selling more merchandise. If you encounter two or more answers look at the most recent one i.e the last item on the answers box. For example, when a popular product develops a feature that makes the product more convenient, the apparent motive is to make the product easier for the customer to use.
